Editorial Photography refers to images that either tell a story without text or accompany text to help tell a story in a more dramatic way. It is used to create a mood and desire versus selling products. Editorial Photography can be found in newspaper or magazine articles, editorial features, and videos.

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Fashion editorials in magazines are multi-page spreads that portray a theme without using words. Editorial images can be shots of anything that helps tell a story without a purpose of generating revenue.

Editorial Video is used to enhance the communication of a subject whose intention is to inform.  In the fashion industry, Editorial Videos are frequently used as entertaining ways to showcase a designer, model, and/or stylist. They are usually short (less than 90 seconds long), accompanied by music, and no dialogue.

Prolific Creative has extensive experience delivering stunning Editorial Photography images and Editorial Video footage. It’s important to know that Editorial Content can be also be used for Social Media Content, Social Media Ads, Promotional Videos, Website Content, and Digital Ads – as long as the proper releases are secured for any commercial use. We know all the rules so we’re able to effectively plan and negotiate to maximize your photography and video investments.

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