Packaging design is the process of designing and creating product packaging to securely contain, identify, and deliver a product to consumers who might purchase it. Beyond this functional definition, packaging design plays a critical role in bringing your brand to life in the retail environment, differentiating you from competitors, and creating identities to attract consumers.

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There are many important considerations for effective packaging design. And, there are two key aspects to this. One is the actual product and what format it will be delivered in, box, tube, bottle, can, etc. Then, if there is outer packaging of the actual product, what material is needed to store, protect and enable the safe delivery of the product to the consumer, exude the brand, and communicate essential product information.

From a graphic design standpoint, packaging design is how the Brand’s design is reflected and how unique shapes, patterns, colors, are used to set your brand apart. While the design concept needs to attract the attention of a customer, it also needs to provide information about the product in a clear and easily digestible way. Quality design builds rapport and trust between the product and the customer. From a marketing standpoint, the packaging design should effectively communicate your product’s unique selling or value proposition, trumpet your Brand’s identity and promote the contents inside the packaging.

There are literally millions of products on the market, all fighting for shelf space and space in the consumer’s mind. The value of packaging design today is such that often products and their packaging design have become so intertwined they are no longer perceived as separate objects. Especially if you do not have a massive marketing budget, excellent packaging design can quite literally make the difference in the consumer choosing your product(s) over a competitor’s product(s).

Prolific Creative offers comprehensive packaging design services! We have a highly collaborative team of marketing and graphic design experts who are ready to make your product(s) stand out from the crowd.

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  • Aliso Viejo, CA + Las Vegas, NV

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